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Managing Customer Relationship- Qualifying prospects for relationship building

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The Qualifying Prospects for Relationship Building (QPR) matrix The relationship matrix method is based on the relationship life cycle theory that can be used to determine what priorities should be given in managing customer relationships. To ensure long-term profitability and value creation, a company should focus on building a strong and lasting relationship for continuous growth in terms of value and profit. It has 2 dimensions: Potential profitability of customer and opportunities for adding value. The basic idea behind the matrix is that the customer having highest potential profitability and which gives the highest opportunities for adding value the better it is for the company. Placing profitability/opportunities in the matrix results in 4 approaches in the qualifying prospects for relationship building of a company: 1. Build a Strong and lasting relationship (=high profitability, high opportunity for adding value).- use large amounts of cash and are leaders in the bu...
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2 Years of My Life June 08-April 10

Hi everybody, its been a long roller coaster ride. we all went through a lot on professional and personal level.. lets us recall those moments and wht we gained out of those moments. Lets start with me.. The first 6 months never been better, booze, grls, nighouts, lng drives everything..smoking/puffing my way through those 6 amazing months, then Mr. Raju Happened, well it was bad but not that bad which could not be handled.next 3 months, worry, apprehenstion, tension and then all hell broke loose, "VPP", man the news was broken very gently to me..i guess i took it all right..brave me.. then.. came the Black Period..6 months.. bed, internet, porn, sleep less nights, getting high, mood swings, no convesrsion and no calls besides the two which i didn;t enjoyed for lng, on i left in 1 hour other in 1 months.. and Well on the +ve side i got SAP CRM certified from a toucchhy (read in hindi) company shelled out a bomb as my meagre income was getting blown in the rent, food, alc...
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