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Managing Customer Relationship- Qualifying prospects for relationship building

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The Qualifying Prospects for Relationship Building (QPR) matrix The relationship matrix method is based on the relationship life cycle theory that can be used to determine what priorities should be given in managing customer relationships. To ensure long-term profitability and value creation, a company should focus on building a strong and lasting relationship for continuous growth in terms of value and profit. It has 2 dimensions: Potential profitability of customer and opportunities for adding value. The basic idea behind the matrix is that the customer having highest potential profitability and which gives the highest opportunities for adding value the better it is for the company. Placing profitability/opportunities in the matrix results in 4 approaches in the qualifying prospects for relationship building of a company: 1. Build a Strong and lasting relationship (=high profitability, high opportunity for adding value).- use large amounts of cash and are leaders in the bu...
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Down the Memory Lane 36 Hours: Bangalore to Ranchi: Part 1

The morning breeze went past me.. the sunlight came filtered through the windows and curtains..Seem like the most amazing morning of my entire past week.. even though everything seemed to work with the single determination to wake me up from the peace full sleep... I felt like a bad hangover not realising what day it is, why do i have to wake up early in the morning....... With all this internal turnmoil going on, it struck me like a thunderbolt... I am supposed to catch a train and should be in a rick or something.. i woke up with the flexibility of a ninza...searched frantically for my wathc, mobile,, anything which can give me a hint clue of time... finally after turning over the room finally found my cell phone...and it was 8'O Clock ...in the morning.. that's the earliest i woke up in a long time..but i was to catch a rick to Some railway station where i'll be going to catch my train.. Only saving grace is that the train will reach there by 9:10 am.. and then i was ...
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