Overview

CRM helps in addressing a lot of challenges which are otherwise overlooked by routine business practices for e.g. 1. Lack of a disciplined customer engagement process. This is among the major concerns for lack of customer retention. Few of the things need to overcome this barrier are Consistent, Repeatable Processes, Systematic and Recurring Approach and Customer-driven Business Strategies. 2. Companies also face lots of difficulty in gathering and sharing customer information which impacts not only External Customer Relations and Internal Communication and Coordination but also makes it a Challenge to turn customer requirements into Desirable Solution Offerings Determinants of CRM Trust The willingness to rely on the ability, integrity, and motivation of one company to serve the needs of the other company as agreed upon implicitly and explicitly. Value The ability of a selling organisation to satisfy the needs of the customer at a comparatively lower cost or higher benefit than tha...

CRM is a Strategic Business Process or approach aimed towards creating, developing and enhancing relationship with customer and increase stakeholder/shareholder value. To achieve this we need to target our customer carefully, develop relationship with good service and enhance the value we are getting out of the relationship.There are too many definitions of CRM available online. Varying from person to person, Company to company and in many cases even within in an organization, where different branch seems to have different outlook for the much talked about CRM. In other terms CRM is aimed towards enhancing the acquisition and retention of profitable customers by respectively, initiating and improving relationship with them. The content we’ll be sharing here will vary from discussing CRM, exploring Open Source CRM tools or Open Source ERP software’s which also support CRM or SFA. WE will also be exploring the CRM functionality offered by different Open Source tools like OpenTaps, SugarC...