Open Source Tool - CRM

CRM is a Strategic Business Process or approach aimed towards creating, developing and enhancing relationship with customer and increase stakeholder/shareholder value. To achieve this we need to target our customer carefully, develop relationship with good service and enhance the value we are getting out of the relationship.There are too many definitions of CRM available online. Varying from person to person, Company to company and in many cases even within in an organization, where different branch seems to have different outlook for the much talked about CRM.
In other terms CRM is aimed towards enhancing the acquisition and retention of profitable customers by respectively, initiating and improving relationship with them.
The content we’ll be sharing here will vary from discussing CRM, exploring Open Source CRM tools or Open Source ERP software’s which also support CRM or SFA. WE will also be exploring the CRM functionality offered by different Open Source tools like OpenTaps, SugarCRM, Compiere, ADempiere etc and comparisons between them.
What we achieve with the help of CRM?
Exchange of value, “Money and trust” is beneficial for both parties in the long run. The need is to extract or maximize the value of desirable customer/segments.
While ERP uses customer and internal information to reduce costs by improving internal operations in back office process related to MRP, SCM, Finance, Manufacturing and Inventory etc.
CRM uses the customer information to increase revenue by enhancing external operations in front office activities which varies from Sales, Marketing and Customer Service and Support over a period of time.
The two major IT components for CRM are
1. Data Repository- required for collecting data, filter, organize, and analyzing customer data.
2. Application’s - Which adds value and improves the interaction and exchange of dialogues with customer.
WILL BE FINISHING THE ANALYSIS SHORTLY!!!!!!!!!!!!!

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